Friday, May 14, 2010

Roy Kuhlman: Nadja

Roy Kuhlman designed over 700 at Grove Press starting in 1951. This is a re-issue of an original design, currently in stores. Here's an interesting paragraph from an AIGA biography:
While Kuhlman generally did not read the books, he did attempt to convey the message of the title. That approach coupled with his abstract style seems to make the covers appear to be arbitrarily executed. But, in fact, his work is the result of exacting visual decisions. He worked in a pure, visual language, moving elements around on a page until they “felt right.” This created a loose connection between the literature and the covers but it was subliminal—the covers did not literally express the content but announced that both were “avant-garde.”