Thursday, January 10, 2008

Weight Watchers Diet Ads






I am obsessed with these diet ads. I find that whenever I see something that's pure type in our image-saturated environment, my eyes dart to it immediately, no matter what it is. Unless it's taxidermed kittens.

4 comments:

Martha said...

I think this ad campaign is really effective... it not only grabs one's attention, it actually makes weight watchers seem 21st Century cool! move over, fat suburban housewives... hip, urbane 20-something graphic designers (granted, they have weight issues) want to talk points too

Ali said...

I feel the same way.

Question: do you think the one that says DI*T works? I was obsessed with it on the train one day (these ads also appear on subway cards now). It bothered me, but I kept reading because I wanted to know what DI*T was.

Tal said...

Maybe they mean DEET, the safest insect repellent for protection against insect borne diseases such as West Nile Virus.

martha said...

call me an overachiever, but potential mis-spellings (re: DI*T)always work for me (i.e., I must read more.) On the other hand, DI*T also made me feel vaguely hungry... (i.e.,oh, look, there's an ad for a trendy new bistro in Chelsea.) Could this be part of an insidious advertising scheme? (msg = No, fatty, it's not the name of a new restaurant, and you're not hungry... it's time for weight watchers.)